Why do you need employer branding?

The competition for talent is tough with national rates of unemployment below 4%, so your recruiting approach cannot be passive if you want to place the right people in the appropriate jobs. Your company must make an investment in employer branding and create a compelling and authentic employer brand if you want to stay ahead of the competition. 

In fact, a study by top recruitment agencies in the world found that 59% of HR directors worldwide want to increase their employer brand investments, and 40% of businesses said that company branding is a "must-have" in their talent acquisition efforts. 

It takes time to develop a strong employer brand and effectively communicate your employee value proposition (EVP). Making it work requires study, patience, human resources, as well as organizational-wide behavioral change. 

Here are the primary reasons why your company needs to do employer branding right away.

Reasons why you need to do employer branding 

Reduce cost per hire 

According to LinkedIn, a company's cost per hired candidate often decreases by 43% when it has a stronger employer brand than its competitors.

Why? You can avoid spending all of your hard-earned money on advertising and marketing campaigns that raise awareness of your company by simply investing in building an employer brand.

Instead, you will benefit from a strong employer brand's natural talent attraction qualities if you regularly maintain it.

Help in retaining employees and hiring new ones

Your current employees will feel proud to work for your company if you have a strong employer brand. For today's job seeker, being a part of a company with a fantastic work culture is crucial, so businesses need to be careful about how they present that culture. 

Utilize your company's social media sites to reflect an employee-centric culture and make the most of LinkedIn, Facebook, and Twitter since the majority of job candidates will look at them before applying.

Improve employee engagement  

Strong brands typically have more enthusiastic and driven employees. A business will expand more quickly if its employees are motivated, because motivated people are more productive. Your company's financial stability is ensured by the growth of your sales and the expansion of your business. A steady business is always more appealing to prospective employees. Additionally, your staff members have greater job security.

Attract tech-savvy candidates

Employers who are digitally proficient will draw in individuals with the skills needed. For businesses that want to remain competitive, technology is the way of the future. You can start by redesigning your career site.

You may wish to include an applicant tracking system into your career website as you redesign it and make it more user-friendly. This is a wise approach that will encourage prospective employees to choose you over your competitors.

These are the reasons why you should invest in company branding. Hiring a good recruitment agency can help you build a strong employer brand. If you are looking for one, Montek Services is the best recruitment company in Mumbai. We assist our clients in hairing the best candidates and enhancing their employer brand.

Contact Montek Services today to know more about our recruitment services.